When Bryant Joseph and Connor Grady studied at Florida State University, they wanted one thing: for local food truck Kübanos to deliver their delicious, Cuban cuisine in a convenient and cost-effective way. At the time, there was no service in Tallahassee that effectively tapped into everyone’s introspective longing for low cost delivery from their favorite local restaurants.
After Joseph and Grady graduated from FSU, they began building their concept and developing a concession delivery app which they presented to their friend Zach Zelner, CEO of Z Baked. The team fused Joseph and Grady's tech expertise with Zelner’s operations experience to create an independent, tech-based food delivery service called Penny Delivery! Aside from fulfilling college-day yearnings, the main goal for Penny is to solve a clear problem: Tallahassee needs an efficient delivery service for non-fast food options.
Penny Delivery is a service that delivers food from local restaurants like Kiku Japanese Fusion, Madison Social, Guthries, and Starbucks who typically don’t deliver food. “We route orders very competently and our entire model is predicated on achieving a level of efficiency that is necessary for us to sustain what we do,” Joseph tells us.
The structure of Penny’s network of drivers is formulated to allow space for service expansion, where partnerships with retail stores hold a lot of promise for future endeavours. “Any local store can have same-day shipping as an option,” Joseph says. “We have a network of drivers who are already delivering, so now we can make other kinds of deliveries more efficiently.”
From their versatile experiences of living and operating here for a period of time, Joseph, Grady, and Zelner have gained a unique understanding on the geography and customer base in Tallahassee. The capital city serves as a test bed for exploring other opportunities in a market in which they have familiarity. The founding trio is constantly working to understand and meet the needs of the ever-evolving market. However, their eye continues to remain focused on why they started in the first place. “It’s always good to solve a problem that you experienced first hand, that’s what happened with Penny Delivery,” says Joseph.