Domi Station was selected to participate in the fourth iteration of Pitch Distilled - a multi-city competition sponsored by Gentleman Jack Double Mellowed Tennessee Whiskey and WIRED Brand Lab. The incubator has been challenged to formulate a pitch and idea that resolves a sustainability issue and represents them at a national scale.

Thanks to Domi Station’s strong community ties, the incubator will put together a team that best represents Tallahassee with the support of local partners like Leon County, Florida A&M University, Sustainable Tallahassee, Florida State University, and the City of Tallahassee.

On Thursday, January 24th at 5:30pm, the incubator will be hosting an Information Session at their facility (914 Railroad Avenue) to go over the competition, present existing sustainability problems in the local area, and begin the team selection process. This event is free and open to the community.

The Pitch Distilled winner will be selected by the public through a national, online voting process and the first-place team will receive a monetary award and branded feature on Other competing cities include Oakland, Philly,  Houston, Denver, Detroit and Atlanta.

"We're thrilled to bring Pitch Distilled back for the fourth year to a new group of markets across the US," said Ben Osei, Gentleman Jack Associate Brand Manager. "Our founder Mr. Jack Daniel instilled a passion for sustainable stewardship and environmental protection that still exists within our distillery today. Our hope is that this program will inspire our friends and partners to do the same."

New this year, each submission will be uploaded to, and viewable to the public—who will ultimately vote on the winning pitch in March 2019. Each team is competing for a sum of $10,000, an interview and professional photoshoot with a WIRED Brand Lab editor on, and a reception featuring a special keynote speaker at their incubator location.

Pitch Distilled is also proud to partner with actor, filmmaker and social advocate, Adrian Grenier, who has spent much of his career supporting organizations focused on habit-changing education and nature conservation. As part of the partnership, Grenier will serve as keynote speaker at the winner reception and support the competition on social media.

"I'm pleased to partner with Wired and Gentleman Jack for the fourth installation of Pitch Distilled," said Grenier. "This year we're empowering local communities to tackle an important issue and I look forward to reviewing the submissions and casting my vote."

Pitch Distilled kicks off January 17 on

For more information on Pitch Distilled visit For the latest news on the Pitch Distilled, including event dates, location, and updates follow @WIREDInsider on Twitter, Facebook, and Instagram.

About Jack Daniel's

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel's is the maker of the world-famous Jack Daniel's Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel's Tennessee Rye Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Jack Daniel's Sinatra Select and Jack Daniel's Country Cocktails. Today, Jack Daniel's is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.  Your friends at Jack Daniel's remind you to drink responsibly.

Pitch Distilled is produced by WIRED Brand Lab, a creative and experiential in-house agency for the WIRED Media Group, which includes WIRED, Ars Technica, and Backchannel. WIRED Brand Lab connects brands with a WIRED-approved roster of writers, filmmakers, photographers, designers, and engineers, for cross-platform storytelling experiences with a distinctly WIRED-style.

About Domi Station

Domi is a non-profit startup incubator and coworking space with 125 active members. We offer programs, resources, and events that help entrepreneurs start and scale sustainable companies. Our regional network enables us to match our members to seasoned mentors, investors, and industry advisors. Domi’s incubators programs educate and empower early-stage entrepreneurs.


Related Links