Imagine a nameless, faceless person with their hand out asking you for your hard earned money and resources. If you're not immediately frightened away, I'm certain you will at least have quite a few questions to identify who they are and why they feel entitled to the fruits of your hard work. This is an example of what it is like when a business with no brand attempts to market its products or services before fully developing its brand. People enjoy doing business with people - especially when they become familiar after a strong first impression. This workshop will help entrepreneurs understand the importance of building a strong brand identity and learn how to develop a brand that connects with their target market. Following this workshop, attendees will understand how to build or rebuild their brand in ways that will support new client growth and retention with brand loyalty.

**This event will be hosted at the TCC Center for Innovation (300 South Duval Street).**