With the Business of Startups track, we want to help founders understand the OTHER product they have to build: the company itself. Many founders focus on the idea and "the thing" in their early stages, and neglect a really important aspect of startups: how to ACTUALLY make money while building a company that lasts.

In the Lunch & Learn series, we'll be watching videos from Stanford University's Startup School that delve into the business aspects of startup life, followed by a group discussion led by local startup founder Robert McLaws on the impact of the topic on local startups. The videos will feature some of Silicon Valley's best and brightest, dropping real-world knowledge straight from the trenches.

In our second video, Peter Reinhardt, Co-founder and CEO of Segment shares his story on building different products and eventually finding product market fit. It's an emotional grind that you can lose sight of if you don't understand what you're really looking for.

So grab your lunch and come on down as we learn how to build the future from some of the foremost minds in Silicon Valley! Please don't forget to register so we'll know how many will be attending. See you then!

**This event will be hosted at TCC Center for Innovation (300 South Duval Street).**